Toni & Guy utilise their screen network across 138 salons in the UK to entertain and engage clients with a combined music video and digital advertising channel, commercialised via a third party for beauty brands and own label products.
Training videos are scheduled pre-opening once a month to eliminate the need to remove stylists from the salon and this model is shortly to be rolled internationally with an “on demand” training video solution via our proprietary CMS.
As a bit of fun, we reverse the titles on the music videos so they can be read through the reflection in the mirrors!