• Brand Partnership Stories

    hub by Premier Inn.

A Tech-Enabled Urban Hotel Concept.

hub by Premier Inn is a new Urban hotel concept for those looking for style, location and comfort at the right price. With cleverly crafted rooms, the latest technology and an artisan deli, this boutique-style hotel has everything you need for a great stay.

As brand partner to hub, and through our deep expertise in the hospitality segment, our goal was to craft a soundtrack for guests on the go, busy but ready for a break. And to fit with hub’s stylish design concept and penchant for discovery, we too, felt that a bit of discovery within the music profile would be the perfect blend to a track selection of popular songs with a bit of edge.

hub by Premier Inn Music

The Music.

Uplifting and energetic sounds for the evening, meets downtempo and soothing cuts for the morning hours, perfectly timed to deliver an on-brand experience that fits in step with the day to day guest patterns on property - more than just background music - but an actual design feature, that helps hub to stand apart from the competition.

“Contemporary and relevant tracks combine with more obscure and deep cuts of well known artists to create a familiar and yet intriguing playlist. From a soothing yet lifting Breakfast collection through a familiar Lunch Collection to an Evening sound tracked by beats and rhythm, the Hub concept aims to provide a soundtrack to a modern and busy day; and becoming much more than just background music.”

Will Reynolds, Imagesound