Music & Media Blog

The Importance of Sonic Branding: Why We've Crafted Our Own

The Importance of Sonic Branding: Why We've Crafted Our Own

In the quest to make a lasting impact on audiences, brands are always on the lookout for innovative approaches. Enter sonic Branding - a potent tool that speaks directly to our sense of hearing, creating a distinct and memorable identity.

Imagesound scoops double Queen's Award for Enterprise in Platinum Jubilee Year!

Imagesound scoops double Queen's Award for Enterprise in Platinum Jubilee Year!

Imagesound and Musicstyling are pleased to announce that we've been awarded two prestigious Queen's Awards for Enterprise. Read on to discover what awards were awarded to us.

From Bridgerton to Musalsalat - Discover how Imagesound make your Ramadan playlists special

From Bridgerton to Musalsalat - Discover how Imagesound make your Ramadan playlists special

For over two billion people this month is Ramadan and for many their daily lives take on a different pattern when observing the fast. This means that many of our clients in the Islamic world are looking for a change in their daily music playlists. Imagesound and Musicstyling have many years of experience creating the right playlist and our in-depth knowledge of your region and culture means that we understand what you want and how to deliver it!

In the Mood for... Shopping, Dining, Love - How Music Affects your Emotions

In the Mood for... Shopping, Dining, Love - How Music Affects your Emotions

Pretty much everyone has a track that counts as a 'love song' - whether it's something that's traditionally regarded as one or something a bit more leftfield. Why though, does some music evoke warm romantic feelings? Read on to discover why some songs hit the love button and others are an aural flop.

Celebrating Chinese New Year - Imagesound's Musical Approach

Celebrating Chinese New Year - Imagesound's Musical Approach

Between Imagesound and Musicstyling we cover over 160 countries and a vast array of musical styles. To kick off this year's blog, Ruby Siu from our Hong Kong office tells us how they program music for hotels, restaurants and retail for the upcoming Chinese New Year, otherwise known as Spring Festival. If you're in the region you are bound to hear some of our work setting the mood for the festivities!

Now That’s What I Call a Christmas Gift

Now That’s What I Call a Christmas Gift

Once upon a time the compilation album was something to be feared - a dreadful mish-mash of cover versions and second rate songs - and unfortunate teenagers would have their Christmases ruined by their tone-deaf relations gifting these oddities to them. Then in 1983 things changed and the ‘Now That’s What I Call Music’s album franchise hit the shelves - saving the festive season present dilemma for once and all!

Fear in your Ears - the science behind your Halloween soundtrack

Fear in your Ears - the science behind your Halloween soundtrack

Have you ever wondered why some music makes you feel scared and why some tracks are creepy? The answer is a surprising mix of science, musical convention and appropriately for Halloween, folklore. Discover what connects marmots with ancient folk songs, how the music you play affects your customers mood and the best soundtrack to play for your network.

Getting We Chatty - how Imagesound communicates with clients in China

Getting We Chatty - how Imagesound communicates with clients in China

We don't all speak the same language - and we don't all use the same channels of communication. No where is this more apparent in China, which is one of the most linguistically diverse nations in the world. However there is a solution - the WeChat app, which not only gets around the range of languages spoken but the infrastructure challenges faced by one of the world's largest countries. Laura Huang tells us how this works at Imagesound.

The State we’re Gym - a conversation about music and exercise with Carl Smith

The State we’re Gym - a conversation about music and exercise with Carl Smith

With over 25 years of industry experience Carl Smith understands a thing or two about why the right music is key to a welcoming and motivating gym environment. We've taken this opportunity to have a chat with him about what works well - and what doesn't.

Thank You for the Music - the legacy of Lou Ottens

Thank You for the Music - the legacy of Lou Ottens

Discover a little more about Lou Ottens - inventor of the audio cassette - who passed away recently and the role that he played in Imagesound's development.

Mind & Music - a new platform for mental health.

Mind & Music - a new platform for mental health.

We talk to Imagesound colleague Zoe Fearn about the new platform for musicians, that she has developed on Instagram, which encourages them to take care and talk about their mental health.

If Music be the food of love - play on! A Valentine’s treat from Imagesound

If Music be the food of love - play on! A Valentine’s treat from Imagesound

We're missing making your Valentine's Playlists this year - read on for a romantic treat from Imagesound!

The Wright Stuff - the importance of music in hospitality

The Wright Stuff - the importance of music in hospitality

Imagesound chat to Mark Wright of WHAM Consultancy about the state of hospitality in today's challenging environment. We talk about what's worked, what hasn't and where we go from here.

All I want for Christmas is...an Alternative Holiday Playlist

All I want for Christmas is...an Alternative Holiday Playlist

Bored of Mariah Carey? Why not discover some more unusal Christmas tracks with our festive selection.

Whistle While you Work - Using music to motivate staff

Whistle While you Work - Using music to motivate staff

The current lockdown and tier system means you may not have customers and guests on site but music is still important to your brand.

Let the Music Play - How to improve customer experience

Let the Music Play - How to improve customer experience

Current legislation means that there are some big challenges for hospitality providers – discover why music should be a key consideration.

Can background music help alleviate restaurant no-shows?

Can background music help alleviate restaurant no-shows?

Despite the anticipation for the re-opening of pubs and restaurants many diners are failing to commit to their reservations. Could the right background music play a part in encouraging them back?

How to get your background music back up and running following lockdown

How to get your background music back up and running following lockdown

Re-opening after lockdown naturally comes with many challenges – restarting your in-store background music needn’t be one of them. This trouble shooting guide will help you reconnect your players, ready to welcome back your customers.

How in-store audio messaging can help ease customers back into the retail environment

How in-store audio messaging can help ease customers back into the retail environment

Re-entering the business environment post lock-down is likely to be a daunting prospect for both customers and staff. With this in mind, implementing informative yet reassuring in-store audio messaging into retail, hospitality and leisure spaces can help ease the transition back to business as (not quite) usual.

Goodbye 2010s! A Musical Look Back at the Decade

Goodbye 2010s! A Musical Look Back at the Decade

As one decade closes and another start’s Imagesound’s Paige Owens takes a look back at the 2010s and picks her favourite moments of the decade - and looks forward to what we might be listening to in the next.

More connection More impact More content More visual More passion More innovation More personal