• Brand Partnership Stories

    Dunelm.

The Home of Homes.

It all started 30 years ago in Leicester, when Bill and Jean Adderley opened a home textiles business offering a wide range of products at affordable prices, ranging from bedding to blinds. In short, if it’s for the home you’ll find it at Dunelm.

As a brand, Dunelm are dedicated to giving customers the absolute best pricing they can. Authentic, honest, transparent. In turn, the guest experience in-store is meant to be a reflection of that warm and welcoming environment.

Dunelm Back-of-house audio channel

In-Store Experiences.

Dunelm and Imagesound have worked together to develop a host of in-store experiences and services, ranging from purposefully curated music, which varies based on location, store type and time of day, to audio messaging - featuring everything from new store openings to localised product offerings and more.

The goal? Entertain, inform and educate both customers and staff - and bring them just a little bit closer to the brand, in an open, honest way.

  • “We have worked alongside Imagesound for a few years now and are always overly impressed with the service we receive (in fact so much so, we have moved over all our in-store media to their capable hands). Chloe and the team are always readily available, flexible and willing when it comes to our business needs and quick turnarounds. They have been hugely supportive of us, and of late during the Covid Pandemic have been exceptionally hands on in helping us sort out all our in-store communications in line with Government guidance – recording radio messages, editing and hitting live in minimal time. They have understood the challenges businesses have faced, in particular ours over this period and have always been honest in ways they can help, bringing new ideas to the table and tangible solutions to any issues we have.”

    Brand Manager at Dunelm

  • “Imagesound are professionals, from installation to creative, their hard work, dedication and attention to detail are exactly what we look for in a supplier.”

    Dunelm