• Brand Partnership Stories

    Fred Perry.

In-store with Fred Perry

Individuality and belonging.

Triple Wimbledon champion Fred Perry founded his brand in 1952, designing the first Fred Perry pique tennis shirt himself the same year. Adopted by generations of subcultures for over 60 years, the Laurel Wreath remains a symbol of individuality and belonging.

“Fred Perry’s relationship with music runs deep - all the way back to the early roots of youth culture in the late ‘50s, and seen across countless clubs, gig venues and festival stages ever since. Imagesound really get under the skin of what our soundtrack is all about. They understand that music is a connecting force between us and our customer, and through bespoke playlists, the spirit of our brand is propelled into our shops. With Imagesound, we are able to journey through past, present and future subcultures, and create the perfect atmosphere throughout our shops, globally.”

Customer Experience Manager at Fred Perry