Our partnership with Tesco started with a successful music only trial in Tesco Express stores – and then Covid hit. Tesco found themselves with an urgent need to speak directly to customers and colleagues on a daily basis.
We rolled out our services to over 3000 stores in 3 months under challenging conditions. Since then, the service has evolved creatively with Tesco rolling out licensed music, messaging and advertising to all stores, across all formats, significantly enhancing the in-store experience. Such is the positive impact of the in-store radio for customers and colleagues, Tesco are now commercialising the in-store radio to deliver revenue streams for the business.