In the past few decades Black Friday sales have expanded from not just one day a year but up to several days or even weeks before the big day. Many consumers have switched to e-commerce to snag their Black Friday deals from the comfort of their homes, but retailers still depend on in-store traffic to drive sales both in-store and online.
Make the most of your Black Friday Digital Signage
In 2018 Finder predicted that the average US adult would spend $438.18 on shopping during the holiday which adds up to about $90.14 billion! Holiday performance can help predict if a business will make or break it in the upcoming year and it’s a big event that your business should never skip out on.
During the holiday season, consumers are bombarded with content thrown in their faces and popping up on their screens. Your Black Friday digital signage needs to stand out, workperfectly and be engaging to your audience.
Plan Ahead
Before you roll out your ads and promotions for your Black Friday deals you want to take time to update and analyze your digital signage – ask yourself a few questions:
- Are you using the newest drivers?
- Are you using the most up to date operating system?
- Are there new locations to move digital signage to increase engagement?
Once you have these questions answered the next step to look at would be the content strategy for digital signage during Black Friday. There are a lot of different factors that can go into this. Here are the key factors that will help you make the most out of your signage:
Promote exclusivity and scarcity – FOMO!
The rarer or more unattainable something is, the more valuable it is. That elusive item sparks a sense of urgency and curiosity within people and makes them want to know exactly what they’re missing out on. Use your signage to promote the limited offers and stock available in your business.
Make it unique
Consumers have seen it all. They’re very aware now of when they are being advertised to and can become jaded to the typical holiday ad, try to create a promotion that is unique and stands out in the crowd. Maybe you want to use video, 83% of marketers in this field agree that this option is growing in importance.
Consistent Messaging
Double-check that your messaging is consistent. You need to make sure your digital signage, social media, and traditional advertisements are consistent across the board, as well as letting your associates/servers know about all current and upcoming advertisements that are happening inside your business. You don’t want your social media posts to say one thing, your digital signageto say something else, and your floor associates to be confused and stuck in the middle dealing with angry customers.
At Imagesound we have an in-house creative team that can help you design an effective, unique content and campaign strategy that will make the best of your screen network this holiday season.
Whatever your questions, we will have the answers. We can get your message across and we’d love to help!